Bilingual UGC & lifestyle creator · SF Bay Area

Content that feels like a friend's recommendation.

I make wellness rituals, functional drinks, skincare and everyday joy feel real, relatable and worth trying, in English and en español.

See my work Work with me
Wellness & self-care rituals Functional drinks & mocktails Skincare & beauty Morning routines Movement & outdoors Bay Area local finds

By the numbers

Real people watch, save and share.

Updated Oct 2026

22.1KTop TikTok viewsBeet Glow Juice recipe
621Saves on one recipePlus 91 shares and 772 likes
12.4KTop Reel viewsMost-watched Instagram Reel
3.7KCombined followersInstagram + TikTok

Who's watching

Millennial women who trust a real recommendation.

Platform analytics · Oct 2026

Age of my audience

Instagram + TikTok followers combined

18 to 244%
25 to 3441%
35 to 4437%
45 to 5411%
55+5%

79% of my followers are 25 to 44

82%women on Instagram65% on TikTok
64%of Instagram followers are women 25 to 44My core audience
64%United States basedTop cities: San Diego, Chula Vista, Los Angeles, San Francisco
14%in Spanish-speaking countriesMexico, Colombia, Venezuela, Chile, Argentina, Spain

Recent work

Made for the feed, built to convert.

Every piece is shot vertically, edited for the first three seconds, and grounded in how I actually live.

Functional drinks
22.1K views
Watch on TikTok ↗

A recipe video people keep saving

Simple steps, a clear benefit hook, and a vibrant pour. 621 saves and 91 shares, and still growing.

TikTok 22.1K
Lifestyle voiceover
2.3K total views
Watch on Instagram ↗

A big life moment, narrated like a friend

Our San Diego to San Francisco move, told in a warm voiceover. 30 comments from a community that feels part of the story.

Instagram 1,729 · TikTok 530
Product roundup
1.3K total views

A seasonal gift basket, built item by item

Trader Joe's, LMNT, Neuro, Salud, Que Bella and Aquaphor, styled into one shareable haul. 20 comments on Instagram.

NewInstagram 872 · TikTok 431
Unboxing
481 views
Watch on TikTok ↗

Unboxing the Our Place Wonder Oven

A kitchen upgrade, from box to countertop. The kind of first-impression video home brands use in ads.

TikTok 481

Brands I've worked with

Partnerships built on products I actually use.

Paid partnership RYZE Superfoods

Sponsored Reel and TikTok for the Bright & Smooth mushroom coffee blend. Concept, script, voiceover and edit.

See the work ↗ Brand collaboration Organic Olivia

An alcohol-free mocktail recipe built around their Mood Juice herbal blend, styled and shot in my kitchen.

See the work ↗ Brand collaboration Body Restore

Self-care content for the Shower Steamers Collector's Edition Box through their creator program.

See the work ↗

Work with me

What I create for brands.

UGC video

Raw, vertical video assets for your ads and social. Hooks, product demos, unboxings and testimonials, delivered ready to edit or ready to post.

Voiceover stories

Day-in-the-life and routine videos where your product shows up naturally, narrated in a warm, friend-to-friend voice.

Bilingual versions

The same concept delivered in English and Spanish, written and spoken natively, so you reach both audiences from one shoot.

Branded Reels & TikToks

Posted on my channels to a community of women 25 to 40 who come for wellness, rituals and real recommendations.

Recipes & drinks

Juices, mocktails, functional drinks and simple recipes, styled and shot in my own kitchen.

Bay Area locations

Cafes, trails, beaches and city spots around San Francisco and the East Bay, for brands that want a real local setting.

Usage rights & whitelisting available Rates & media kit on request
Sarah Ortega smiling, seated on a wooden stool in a pink top and white trousers

About

Hola, I'm Sarah.

I'm a bilingual Latina creator in the San Francisco Bay Area, sharing the rituals, routines and little moments that make life feel good.

My audience comes for morning routines, functional drinks, skincare, movement and honest recommendations. I only share products I actually use, which is why my community trusts what I put in front of them.

I also bring years of client success and coaching experience, and that same reliability shows up in every brand partnership: clear communication, on-time delivery, and content that fits your brief.

Let's work together

Let's create something your audience saves.

collabs@sarahortega.co
Instagram @sarahh.ortega TikTok @sarahh.ortega